A journey into the future of comfortable and smart flying with luggage – the BAG2GO showroom at the Jungfernstieg in Hamburg.
On 400 sqm the various stations of a journey with Bag2Go were brought to life. Starting with the clean brand space where the Rimowa suitcases with fully integrated digital bagtag are displayed on a catwalk and the Bag2Go-App is presented on a wide screen, to the cozy living room, where the baggage can be checked-in easily at home, up to the reverberant airport where the luggage is delivered at ease at the drop-off-station. The partner area where new ideas are generated and presented, a huge office space and a staged curtain, light and sound installation are completing the scenario.
Design, planning and project management in collaboration with JUNO.
„World in flight mode: in 2015 about 3.5 billion people were traveling around the world by plane. Experts estimate: In 20 years it will already be twice as many passengers who check-in around eleven billion baggages. The RIMOWA subsidiary BAG2GO has now developed a new digital solution, allowing to travel with luggage more efficient and more comfortable – the RIMOWA Electronic Tag.“